Trade opportunity assessment checklist
Practical questions to answer before committing resources.
View resourceInsights
Resources for better trade decisions
Concise briefs to prepare for sourcing, market entry, and partner selection.
Brief: preparing for distributor review
What a distributor needs to evaluate a credible opportunity.
View resourceBrief: supplier screening
From specifications to capability, documentation, and commercial terms.
View resourceVietnam market-entry readiness
Assumptions to validate before building a channel in Vietnam.
View resourceTransaction responsibility map
Clarify ownership of data, decisions, documents, and execution.
View resourceFour commercial cooperation models
Distinguish brokerage, representation, distribution, and market development.
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Market entry brief
Prepare a profile a distributor can actually assess
A strong profile does not need to be long, but it must answer the core commercial questions quickly.
Market context
State the target market, customer group, problem solved, and available demand evidence.
Commercial proposition
Clarify price, indicative margin, MOQ, lead time, payment, and marketing support.
Readiness
Prepare documents, labels, imagery, samples, supply capability, and a responsive owner.
Pilot step
Propose a bounded pilot with evaluation criteria, timing, and decision rights.
Sourcing brief
Screen suppliers before requesting a quotation
Price becomes meaningful only after specifications, delivery terms, and execution capability are clear.
Technical requirement
Standardize specifications, tolerances, materials, test standards, and reference samples.
Supply capability
Verify capacity, equipment, quality controls, material sources, and contingency planning.
Commercial terms
Compare MOQ, Incoterms, timing, payment, tooling, and costs outside the quotation.
Evidence & verification
Separate verified facts, supplier declarations, and points still requiring confirmation.